Marketing is one of those dirty-words in today's society, and in many cases, for good reason. But in its essence, marketing is about telling the story and sharing the experience of an idea or organization. Marketing runs in to trouble when the expectations outsize the experience and the wording/phrasing promises more than it delivers. The key, then, is to deliver on what you promise. This class will explore the significance of marketing and to leverage its power for good... :)
No readings for next week.
Next week will discuss the different ways in which an organization can be built. From brainstorming to team building, there will be a wide variety of discussion points on how an organization grows in the early stages, and why this is important to social entrepreneurs.
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