The inspiration for every great social enterprise is a solid mission - a reason for being. The vision is the great big, almost certainly unattainable goal for your organization. The theory of change is the planned process for achieving your mission. Overall, this is the lifeblood of any organization - it says why it exists, how it will solve the problem it recognizes, and why it is important for this problem to be solved.
No exercises for next week.
Next week we will introduce mission/vision and explain its importance in social enterprises in much greater detail. We will introduce the analysis of case studies to the class and explain their importance, especially in the young field of social entrepreneurship.
 Ford Foundation - Page online.